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Prioritizing core, adjacent and transformational products and services. Innovation happens in response to immediate business needs without focus on strategic business outcomes. Innovation teams focus on core innovation, often related to known opportunities in existing areas of focus. The remainder of the enterprise starts to work on a few core innovation initiatives.
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Portfolio
Intermediate
High
Executives recognize the importance of innovation; a distinct innovation strategy is developed and links form between ideation, innovation execution, and group strategy. Innovation teams take on some adjacent innovation initiatives in addition to core innovation work. The enterprise is enabled to ramp-up core innovation.
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Innovation is an enterprise-wide commitment, well-defined in business strategy and focus. Innovation teams center on adjacent innovation work, while the enterprise self-generates core innovation work and supports adjacent innovation.
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Innovation is ingrained in strategic planning processes and output, with vision, strategy, and innovation tightly linked. The enterprise fully supports core and adjacent innovation work; innovation teams focus exclusively on transformational innovation work.
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Innovation is championed by a few individuals or a single business unit backed by conservative investments. The enterprise culture does not celebrate innovation and perceives it as trivial, distracting, and driving non-strategic ideas.
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Key business units have sponsors for innovation efforts, yet cultural and leadership gaps and barriers hinder progress. Employees and business units are encouraged to actively participate, and training in innovation methods and functional disciplines begins for select groups.
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A culture of innovation permeates the entire organization, allowing everyone to partake in the opportunities it presents. Experienced innovators provide training, support, and guidance. Executive leaders prioritize innovation as a prominent concern.
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The enterprise focuses on recruiting creative individuals, nurturing a deeply collaborative innovation culture, and instilling an innovation mindset through 'train the trainer' programs. Innovation culture takes on unique characteristics and leads to unpredictable outcomes.
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Teams or business units employ ad hoc processes, lacking consistency and a documented innovation process. The focus is often limited to specific issues. Metrics are determined at the initiative level and collective innovation metrics focus on activity levels.
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Process
Intermediate
High
Methods and tools are formalized and accessible across the enterprise. Best practices are shared, and performance uses ROI, CX and process metrics.
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A well-defined innovation process supports high participation and performance, rapid decision making, and a continuous innovation pipeline.
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Innovation is a business process with well-defined processes, roles, policies and guidelines. MeHAAHtrics ensure consistent and effective execution of innovative products. Incentives and innovation efforts are fully aligned, fostering reliability and repeatability.
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Innovation management tools are limited and not widely used. There is no formalized innovation management infrastructure.
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Platform
Intermediate
High
Innovation management tools are adopted and used by some teams. There is a growing recognition of the need for a formalized innovation management infrastructure.
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Permanent funding enables managed support and innovation management infrastructure for distributed innovators and teams. Innovation management infrastructure broadens to include more specialized tools tailored to the needs of the enterprise.
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Innovation management tools are customized to support specific enterprise needs and are recognized as state of the art and leading the industry. R&D/innovation teams develop proprietary innovation management tools and bring them to market.
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Informal communities of innovation practitioners from various disciplines begin to form. Formal roles for innovation are established. Aside from nascent innovation teams, there is little talent development within innovation practice areas.
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Practice
Intermediate
Medium
Innovation-related Communities of Practice begin to organically develop. Innovation practice areas grow unevenly, and career pathways are uncertain.
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Innovation-related Communities of Practice expand with dedicated budgets. Innovation talent is embedded within every business unit. Innovation practitioners further specialize and embed within the enterprise to unlock new competitive advantages.
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Innovation-related Communities of Practice thrive with reliable funding. Innovation practitioners have leadership roles and influence. Innovation roles within the enterprise are highly sought after by internal and external innovation practitioners.
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Innovation lacks dedicated spaces, but passionate individuals organize co-creation activities in available areas. Rail spaces serve as creative canvases for field research, but testing is limited due to regulations, safety concerns, and skeptical managers.
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Place
Intermediate
Medium
Centralized R&D/innovation units and specific project teams have dedicated physical spaces and equipment for their own testing and use within limited partnerships. These resources are part of formal initiatives obtained through traditional processes.
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Dedicated innovation spaces are readily available to the enterprise. These spaces are well-funded, equipped for experimentation, and staffed with experts. They have specific purposes, but may not be directly tied to specific innovation initiatives, supporting the entire portfolio.
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Innovation spaces and groups operate independently and partner with external entities to develop transformative initiatives. Conversations are at a national level and projects are untethered to specific business units. There is competition to partner.
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Innovation verbiage exists in sourcing or provider contracts, but little active innovation exists with these partners. There are no formalized channels for open innovation, and customer innovation is nascent.
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Partnership
Intermediate
Low
Some degrees of open innovation occurs, and innovation mainly focuses on enhancements and process improvements. Customer innovation is active. Key partners are actively engaged to contribute to innovation as part of their services and contributions have defined expectations.
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Open innovation and design thinking are used with expert and crowd initiatives. Innovation includes active academic, vendor, and long-term ecosystem partnerships.
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Partnership
Advanced
High
The enterprise has open innovation programs that integrate staff, partner, and customer input, allowing diverse challenges to be successfully addressed. Partners actively approach the enterprise for co-development and co-funding opportunities.
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